🚀 Big news: This week I joined @iota Foundation as their first Chief Marketing Officer 🫡 I’ll be driving IOTA’s brand, storytelling, and positioning as we establish IOTA as a leading L1 bringing the real world onchain. In many ways, my career has come full circle. When I landed in SF during the dot-com boom, I was the marketer at a small dev startup called RoundPeg. My first client? Jeremy Allaire, who’d just launched ColdFusion with his brother JJ. That gig pulled me deep into early web culture, developer onboarding, content strategy, and storytelling for the builders shaping the internet. Over the next 20 years, I led brand marketing, social, and community with global tech giants like HP, Oracle, Microsoft, Xbox, Western Union, PayPal, T-Mobile and Verizon, while always keeping one foot in startups, writing the first marketing plans (and sometimes the first angel check). I fell down the crypto rabbit hole in 2014, and the idea of open, permissionless systems clicked instantly. Since then, I’ve led marketing at Community Labs (Arweave) and most recently led marketing for Avalanche at Ava Labs. Now, I’m joining IOTA, one of blockchain’s true OGs, just as it unlocks its next chapter. Its edge? TWIN (Trade and Logistics Information Network), powering the digitization of global trade, supply chains, and real-world assets (RWAs). After years of groundwork, IOTA’s just getting started, they have built the infrastructure to bring $10T+ in real-world value onchain. What excites me most is the opportunity to elevate IOTA’s storytelling, showcasing the real-world adoption, impact, and innovation happening around the world through builders, enterprises, and governments using IOTA to power real economies. I’m thrilled to join such an exceptional team shaping the future of trade, trust, and tokenization. If you’re curious about what’s next for IOTA, or how real-world adoption is taking shape across Web3, let’s connect. 🌍 #IOTA #RWA #TradeTech